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Keywords Marketer


What is CPC?

CPC is the cost per click. It is one of the most used indicators in the only advertising market. Generally, there are two ways different payment methods in online advertising, these are CPC (cost per click) and CPT (cost per thousand impressions). 

The CPC indicates the maximum amount a advertiser is willing to pay for his add to show up. The PPC platforms, usually decide which adds to place depending on the bids of the current advertisers in the market. They use a biding system. Depending on the maximum amount of CPC the advertiser is willing to pay, his add will come up in a better or worse position. 

In other words, we do not pay for impressions in CPC, only for clicks. Therefore if a user clicks on our add it is because he or she is interested in our product or service and finds the add relevant to his needs. This means that PPC campaigns using CPC methods are usually very efficient and cost-effective. 

On the other hand, CPT is the cost per thousand impressions. Here the advertiser decides how much he or she is willing to pay for impressions, furthermore the advertiser will have to pay for the visibility of his adds even if the users click or do not click on the add. In addition, we think that paying for CPC helps us to have free impressions and therefore it is what we recommend in the majority of the cases.