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Keywords Marketer


How to get customers?

How to get more customers is the question we make to ourselves constantly. It is true that in today's market there are less buyers and these buyers have also decreased their budgets, but have you asked yourself: why are there people who are being successful in today's market and others are suffering?

First of all, there are many factors that influence being successful. Although generally people are successfull in business because they have found a niche market that is still virgin or does not have much competition. For example, the e-cigarettes franchises. Each day we see more and more shops with this product and this is because these franchises have seen the opportunity and now they are having a huge success. Therefore, the first step is to find a niche market which has no competition or few competitors. 

Secondly, it is very important to have a marketing plan. Traditional marketing is not as effective as it used to be and this is simply because the habits of the consumers of today's market has changed. The vast majority of the buyers start their buying process online. Where they will buy the product or the service they need can be through the Internet or through the traditional channels. We are not going to discuss which channel is better, but we do outline the importance of being on the Internet because we must be available and show our company when a potential customer is finding us. 

In addition, the first step in the new customer buying process is consulting their needs on the Internet. Let's say for example, we need a physiotherapist. The first thing we do is to search online for a physiotherapist that is near our house. 

At this point I am doing you this question: Who has more options to have this patient? The one who is on the Internet, the one who is on the Internet and having an online marketing strategy placed or the one who is not even on the Internet? In other words, if there are fewer buyers and we do not appear at the right place for the correct person, our chances of making sales or customers is going to be very low. 

If you have a business and it is not running as smoothly as you thought or you see your competence is doing good, why don't you ask yourself is it because they are doing online marketing? If they are doing online marketing, you have the answer, it is because they are impacting the user before and therefore the customer will go and buy the product or service from the one is found at the beginning. If you think it properly, why two businesses that have the same product, same price and same quality are having a huge difference in their revenue? Why can't they both be equally successful? 

Correct, it is because one of them is doing online marketing and is impacting customers from the beginning of their buying process. 

One of the ways inside online marketing strategies to get clients rapidly is using Google AdWords. This is a tool that will lead very qualified and targeted audience to your web site. Google AdWords is a tool to do effective online advertising. It will allow you to show your ad at the right moment and to the ideal customer. If this sounds good for you, there is more, you only pay per click. Therefore if the potential customer clicks on your ad, only then you will have to pay. Starting a campaign in Google AdWords today, can increase your sales and customer immeadietly. 

In conclusion, consumers have changed their buying process and we must adapt to it. The most rapid and effective way is using Google AdWords or other online marketing strategies.

Are you ready to start your online marketing strategy?


¡Show Yourself To The World Now!

What is CTR?

CTR is one of the key performance indicators in every digital marketing action. It is the percentage that indicates us if our campaigns are being relevant or not, as it compares the impressions and clicks received. In other words CTR is the frequency with which users have seen our ad and decide to click on it. 

CTR basically allows us to measure the performance of adds and keywords. It is calculated using this formula:



Therefore, if our ad is published 1000 times and we have received 50 clicks, our CTR is 5%. 

Furtheremore, if you have a high CTR, your ad is being relevant, but if your CTR is low, you must consider changing your ads and keywords. 

To conclude, CTR is the ratio that compares clicks to impressions and stands for Click Through Rate. 


What is CPC?

CPC is the cost per click. It is one of the most used indicators in the only advertising market. Generally, there are two ways different payment methods in online advertising, these are CPC (cost per click) and CPT (cost per thousand impressions). 

The CPC indicates the maximum amount a advertiser is willing to pay for his add to show up. The PPC platforms, usually decide which adds to place depending on the bids of the current advertisers in the market. They use a biding system. Depending on the maximum amount of CPC the advertiser is willing to pay, his add will come up in a better or worse position. 

In other words, we do not pay for impressions in CPC, only for clicks. Therefore if a user clicks on our add it is because he or she is interested in our product or service and finds the add relevant to his needs. This means that PPC campaigns using CPC methods are usually very efficient and cost-effective. 

On the other hand, CPT is the cost per thousand impressions. Here the advertiser decides how much he or she is willing to pay for impressions, furthermore the advertiser will have to pay for the visibility of his adds even if the users click or do not click on the add. In addition, we think that paying for CPC helps us to have free impressions and therefore it is what we recommend in the majority of the cases. 



Adjusting Bids In Adwords Depending On the Day

Google Adwords is one of the platforms that allows us to do PPC online advertising. In other words, pay per click and not for impressions. It is the most powerful advertising tool in the online world. After handling Google Adwords accounts for a while, we have noticed that there are some days in which our campaigns are more effective and there are particular time frames during the day, where we would like to place higher bids in order for our add to show up in better positions. 

 In these cases, we do not need to be in front of the tool to raise or minor the bets or even pause or start new bids. There is a option inside the campaigns field that allows us to set timing to our adds. In this option we can decide which days of the week we want our add to appear and what time frames on that days it should show up. If we realize that our conversions are better from Monday to Friday and we are willing to pay a higher CPC (cost per click) we can adjust the bid so it increases a certain % of the established CPC. Therefore if we decide to raise 10% of our bid of 0.10€, it will be 0.11€ during the weekdays. 

 As you can appreciate, Adwords allows us to automatize various actions so we do not need to be 24 hours in front of the tool to modify bids or to pause our adds. It is a great option to use in order to optimize our Adwords campaigns.

Following, is a simple example with limited budget:

Suppose we have a campaign to sell shirts with a 10€ budget every day. If we do not use the option to set up timings for our adds or adjusting our bids, our add will be impacting users 24 hours a day. Therefore we would be having impressions at certain times of the day where our target customers are not willing to make a purchase as they are only connected to the Internet as pass time or consulting their issues. If during this time of the day we see that we have had many impressions but 0 clicks, out CTR would be low, which means that our Quality Score will be affected negatively and we will have to pay a higher CPC. Also if we keep on accumulating clicks at timings where conversion rate is low, we will be spending our limited budget in unwanted clicks. This would mean that during the time frames where our conversion rates are better, our add is not showing up as much because our budget is over. In other words, we will be loosing potential customers and sales. In addition, if we set our adds to be shown in the hours we have seen there are better conversion rates and adjusting our bids, our entire budget will go towards this time frame. Therefore our CTR will be better, we would pay less per click and off course as we have more conversions it would be better for our ROI in Adwords.

Furthermore, if we realize more shirts are sold during the weekend, we can raise our bid for these days. This will allow our add to come up in a better position and increase our chances to have better sales. This option of adjusting bids can also allow us to raise our bids for some days where there is a lot of competition and lower the bid when we know competition is less.

This option of adjusting bids and programing our ads, is just one of the infinite options Adwords allows us to use in order to reach our potential customers at the ideal moment. Other options that are closely related to adjusting bids is the one of adjusting bid depending on the location of the user. You might want to raise your bid for your add if it shows up near your business and decrease it if the user that is seeing your add is very far. You can also combine both options, in other words combine adjustment of bids during specific hours with locations. Although this type of segmentation is something we can talk about in more depth in the future.

Sorry for the picture below, as it is in Spanish. This is because our Adwords account is in Spanish. Hope this is fine and you have learned a little bit more about Google Adwords

adjusting bids adwords


What is PPC?

One of the most cost effective ways of doing online advertising is using PPC platforms. In other words, those platforms which allow us to show our adds and only pay if the user clicks on it. Therefore PPC stands for pay per click. 

Some of the most famous PPC platforms are Google Adwords, LinkedIn, Facebook, Bing, Yahoo, Twitter, PAN... All of them allow us to reach our target audience by offering us different segmentation options. This is why it is so cost effective as our add  is only exposed to our target audience and we would only pay if someone shows interest and clicks on it. Therefore if our add receives clicks it is because the add is really relevant for the user as he or she is interested in our service or product. 

Depending on the PPC platform we use, we will have more or less options of segmentation. For example in Google Adwords we have many options and in PAN there are very few. Although what is really important is that we do not have to pay for views, so we can do a strong and effective branding campaign in PPC platforms which can also be much more cheaper. Another advantage is that we decide how much we want to spend and we select how much we are willing to pay per click. Depending on the number of advertisers in our market we could pay more or less per click. Also the type of PPC platform we are using can affect the CPC (cost per click). 

Another important aspect of PPC is that you can use the display and the search areas of the online community. In conclusion, PPC is just a method of online advertising which allows us to reach our target and where we only pay per click. 

I hope that now you can understand much better the PPC concept and you can select which online advertising method is best for you. 




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